Retail
2025
Royal Stag Retail Display
A whisky splash that lights the bottle
A pitch for Royal Stag Barrel Select in premium liquor stores across South India: a glorifier and a modular wall bay that make the bottle the hero. The glorifier is a whisky splash in ABS plastic, lit from inside, with light from below the bottle. I came up with the concept and visualised it in Photoshop, planning the materials and lighting. It was pitched through Candy Shop and didn't win.
PROJECT INFO
Team Me, through Candy Shop Communications · Timeline 2025 · Tools Photoshop
The brief
Royal Stag wanted Barrel Select to stand out in premium liquor stores across South India. The pitch came through Candy Shop, with no fixed limits on size, budget or materials.
What we found
In a premium liquor store, a bottle sits among dozens of others under the same light. To stand out, it needs light of its own and a setting that points to it.
The idea
Make the whisky the display. The glorifier is a sculpted splash of whisky, lit from inside, and the bottle is lit from below so it glows. A modular wall bay carries the same warm light, symmetry and material contrast along the shelf, with Barrel Select at the centre.
How it came together
The glorifier. A whisky splash in ABS plastic with lights inside it, and a light under the bottle so the liquid glows.
The wall bay. A modular bay for the shelf, built on symmetry, warm light and material contrast, with Barrel Select at the centre.
The visualisation. Built in Photoshop, with materials and lighting planned to pitch level.
What shipped
Pitch visuals of the glorifier and the wall bay.
Outcome
Pitched through Candy Shop. It didn't win, so it wasn't produced.
Credits
Concept and visualisation Shaurya Singh
Agency Candy Shop Communications