Instead of a generic paper rectangle, the Candy Shop team designed a visiting card that looks and feels like candy, unwraps like a treat, and doubles as a highlighter. By turning something typically disposable into a delightfully unexpected object, the Candy Card challenges conventions and reinforces the agency’s ethos of joyful, bold creativity. This project demonstrates how simple brand collateral can become an emotional touchpoint that engages audiences, strengthens recall, and communicates personality beyond text alone.