The launch campaign for Benetton India's Pet Lovers Collection, made through Candy Shop. My idea, Like Pet. Like Parent., was picked from the team's routes: a pet and its parent share the same mannerisms, so much so that they start to look like each other. Each dog printed on the collection's T-shirts appears beside its human version, mirroring it in pose, expression and style. I worked on generating and finishing the artwork with the Candy Shop team, and the launch film played in every Benetton store in India.
PROJECT INFO
Team Candy Shop Communications · Timeline Launched 11 April 2026 · Tools Nano Banana, Seedance, Magnific AI, Photoshop, Illustrator
The brief
Benetton was launching its Pet Lovers Collection on 11 April at its Linking Road store in Mumbai, a favourite street for pet owners. It needed communication that would promote the collection and bring people into the store. The collection itself is clothing for people: T-shirts printed with pets.
What we found
Pets pick up their people's mannerisms, so much so that over time the two start to look alike. I'd seen it in my own dog, who picked up my mannerisms from when I was a kid. And it's right there in film: in One Hundred and One Dalmatians (1961), Pongo watches from the window as London's owners walk past with dogs who mirror them. A red-haired woman beside her Afghan hound, a poodle lady with her poodle, a stout woman with her pug, both noses in the air, a little girl in yellow with her yellow pup. Disney made the joke over sixty years ago. Dogs have been copying their parents ever since; it was time for the parents to return the favour. (Frames below: One Hundred and One Dalmatians, Walt Disney Productions, 1961, shown as reference.)
The idea
Like Pet. Like Parent. A pet and its parent share the same mannerisms, so much so that they start to look like each other. Every T-shirt in the collection carries a dog, so we put that exact dog beside its human version, wearing the T-shirt and matching the dog in look and manner: the same beret and sunglasses, the same bubble gum, the same towel and cucumber slices, the same pearls, the same upward gaze. Six pairs, from a boy and his grey-jumpered pup to a woman and her Dalmatian, with the line saved for the end.
How it came together
Real T-shirts. The prints are the collection's actual T-shirts, kept exactly as they are; only the people and the pets around them were generated.
Mannerisms first, then the look. Each pet in the film is the same dog printed on its human's T-shirt, and each human mirrors that dog's pose, gaze and expression before its accessories. The match had to read in a second, without words, so the line could wait for the end.
From stills to film. The pairs were built in Nano Banana, detailed in Magnific AI, finished in Photoshop and Illustrator, and animated into a 30-second film with Seedance.
With the team. The idea was mine; I worked on generating and finishing the artwork with the Candy Shop team.
What shipped
A 30-second launch film, posted on 11 April and played on screens in every Benetton store in India, with in-store visuals for stores across the country. At the Linking Road launch, a selfie booth and a bring-your-pet day brought owners in with their dogs.
Credits
Concept Shaurya Singh
AI artwork and finishing Shaurya Singh with the Candy Shop team
Agency Candy Shop Communications
Client United Colors of Benetton
Reference One Hundred and One Dalmatians (Walt Disney Productions, 1961)